The new comscore data shows what we all could say, that the king of online video is YouTube.
What I find curios is the fact that they claim that on average each YouTube user watched a whopping 50.4 videos on April.
Maybe I’m completely wrong here, but this sound to me like a way too big of a number. My feeling is that this number just shows that YouTube player still falls to black hat tactics of uplifting the number of views of some videos.
I would love to see the number of how many videos were viewed on average per unique user. My guess is that the number will be very different…
If you think I’m wrong here and have other data to show it, please leave it in the comments.