We are living in an age when all media types starts to blend with each other. You can watch TV programs on your computer and you can access the web from your TV. Blogs are changing the newspapers business and let’s not even start with mobile.

During all of this, it starts to be confusing when you try to understand how you need to build your content and on what media it should run.

Last week I heard a great new way to look at this world.
Instead of trying to figure out the differences between TV and the web and who blends with who, all we need to understand is how the consumer is going to consume our content and messages.
Going with this, we can say that there are three ways you consume media:

• Leaning back - For example when you sit on the living room couch or your bed and watch the TV
• Leaning forward - For example when you sit on your desk chair and use your computer
• On the move - When you use your mobile device like the iPhone

If you think on the world like that, you will know how to design your content for the best user experience and easily adapt it to the changing landscape of the media devices.