Entries Tagged 'Uncategorized' ↓

In the last couple of days our data center and CDN experienced a few network problems.
We decided to immediately take action and start working with a new partner.
Although we will keep supporting the current configuration, we highly recommend you to update the code that imports our script and take it from our new CDN partner.
You can find the new import code here.
I also want to remind everyone about our Safe API option that fully protects you and your site from any network failures we and the Internet might experience. You can find all the details here.

We apologize for all of you who were affected by these failures. We hope that the actions we took and our new partners will make sure these kind of error will never happen again.

I’m really happy to announce our new partnership with Federated Media.
This is something we have been working on for some time. Federated share a mutual vision with us about what kind of metrics advertisers should get. The idea that tracking the mare traffic and clicks their campaigns generates is simply not enough.

When brand advertisers build digital campaigns in the shape of mini experiences and blogs they are trying to engage audince with their brand. Their goal is not to just pump p traffic, but really facilitate a conversation on their products and brand name.
In order to enable this, Federated just announced a new toolbox for their advertisers. The toolbox will give advertisers unprecedented holistic view on the campaign metrics. They chose us to power everything around engagement measurement.

This is just the first step, and we are working hard together on improving the toolbox and give advertisers the best solution posible.

You can find the official press release here.

About a hour ago one of the Internet backbones suffered a hit and taken with it a lot of the data centers in the US. This also affected our data center in the US and some regions of the world lost access to our platform for about half a hour.
It seems that the network is now running again at full speed, and our servers can be accesses from any place around the world.

I wanted to personally apologize to customers who suffered from this. We put a lot of effort in choosing some of the best data centers in the world to host our servers in order to provide the best service we can.
We will explore the cause of today hit and will work hard to find better solutions that will ensure our 100% availability to all of you around the world.

Please feel free to contact me directly at any time with any questions, suggestions or complaints through this blog or at shahar at nuconomy dot com.

Shahar Nechmad
NuConomy, CEO

All of us who deal with web advertising and analytics are facing serious privacy issues. This is a constant struggle between the need of advertisers to know as much as possible about the user, and the need of the users to keep their privacy.
When you read the blogs and articles around this issue, you can imagine that privacy is a primary concern of most of the Internet users.
But is this really true?

IN one of the panels in the DLD conference I heard a very interesting idea.World demographic data shows that most of the people in the world are between the ages 16 and 34 (not to mention that these age group is probably behind the vast amount of web commerce). This fact means that in just a few years most of the people in the world will be among those who don’t even remember a world without Internet.
I got to admit that even me, although I remember how the web first looked, can’t really remember how I managed to do things before that. Can you truly remember how life was before you had email?

With his fact in mind, I got to wonder if privacy is that big of an issue for most people. While my parents are reluctant to even post a picture on the web, most kids today are happily posting all of their photos, videos, relationship status and their life stories into the web.
I don’t have accurate data, but I will bet that if someone have done a research on that we would have seen that most of those kids stay with the default public status, not making their data private.

So maybe for this new generation, it’s not privacy that is the main issue, but more of what do advertisers do with this information. As long as they don’t feel that you abuse their trust, as long as they feel that they get better web experience because of the use of this information, they will gladly share it with the rest of the world.

I’m happy to announce that we were chosen to take part in the upcoming Israel Web Tour.
The Israeli Web Tour takes 15 Israeli startups for a 3 day tour in the valley. During this time the companies get a chance to meet top of the line VC as well as companies such as Facebook, Microsoft and Yahoo. The highlight of the tour is the showcase, where the companies get a chance to demo their products in front of a big audience.
I know many of the companies that will be there with us, and if you have the time, I highly recommend you to come the the showcase and watch them as some of them will demo their products for the first time.