Just Announced: NuConomy To Fuel Federated Media’s Conversational Marketing Toolbox

I’m really happy to announce our new partnership with Federated Media.
This is something we have been working on for some time. Federated share a mutual vision with us about what kind of metrics advertisers should get. The idea that tracking the mare traffic and clicks their campaigns generates is simply not enough.

When brand advertisers build digital campaigns in the shape of mini experiences and blogs they are trying to engage audince with their brand. Their goal is not to just pump p traffic, but really facilitate a conversation on their products and brand name.
In order to enable this, Federated just announced a new toolbox for their advertisers. The toolbox will give advertisers unprecedented holistic view on the campaign metrics. They chose us to power everything around engagement measurement.

This is just the first step, and we are working hard together on improving the toolbox and give advertisers the best solution posible.

You can find the official press release here.