Comments on: Why Engagement is Crucial For The Future of The Web http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/?nucrss=1 Analytics, Advertising and everything in between Fri, 29 Aug 2008 06:50:00 +0000 http://wordpress.org/?v=2.6 By: Harshil Karia http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-572 Harshil Karia Sun, 06 Apr 2008 06:39:02 +0000 http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-572 I've been a fan for a few months now. I have a couple of questions though - how can greater engagement be linked to greater ROI. Say for example if i have a technology blog. I get 100 readers every hour, 5 of them comment, 5 of them chat with me. And the rest just read and go away. So would only those 10% classify as engaged? And what about those other 90%. Also - does the fact that the same 100 users come everyday at that very hour count them as 'engaged' because according to me that indicates that a connection exists with the medium. Also for an engagement weightage - how much weightage should one give for a chat as opposed to commenting; are there any objective standards for that? I would say a chat deserves more weightage because it indicates that the user is prepared to spend more time with you and have a conversation however the counter argument could be that the user wants to have a conversation but at a liesurely pace and thus he chooses to comment. So he will potentially interact with you but over longer periods of time. So how exactly does one decide? And how does nuconomy's analytics platform help you determine that? You also seem to be suggesting that there will be a different method of placing ads altoghether on blogs and other internet related media vehicles? Is that correct? Finally what has been the response of advertisers to your idea of crowd sourced metric classifications? more importantly, what do advertising intermediaries have to say about that? Its great to read your blog - i plan to get my personal blog and a couple of others kick started post exams and i will definitely be using nuconomy's metrics. I’ve been a fan for a few months now. I have a couple of questions though - how can greater engagement be linked to greater ROI. Say for example if i have a technology blog. I get 100 readers every hour, 5 of them comment, 5 of them chat with me. And the rest just read and go away. So would only those 10% classify as engaged? And what about those other 90%. Also - does the fact that the same 100 users come everyday at that very hour count them as ‘engaged’ because according to me that indicates that a connection exists with the medium. Also for an engagement weightage - how much weightage should one give for a chat as opposed to commenting; are there any objective standards for that? I would say a chat deserves more weightage because it indicates that the user is prepared to spend more time with you and have a conversation however the counter argument could be that the user wants to have a conversation but at a liesurely pace and thus he chooses to comment. So he will potentially interact with you but over longer periods of time. So how exactly does one decide? And how does nuconomy’s analytics platform help you determine that?

You also seem to be suggesting that there will be a different method of placing ads altoghether on blogs and other internet related media vehicles? Is that correct?

Finally what has been the response of advertisers to your idea of crowd sourced metric classifications? more importantly, what do advertising intermediaries have to say about that?

Its great to read your blog - i plan to get my personal blog and a couple of others kick started post exams and i will definitely be using nuconomy’s metrics.

]]> By: Paolo http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-555 Paolo Fri, 04 Apr 2008 14:27:38 +0000 http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-555 Hi Shahar, this is very interesting (as is the whole blog and your company!) - I have added your feed to my reader, so count on a new reader. As for engagement, I agree with you on its relevance; and that it is going to grow, too. Regards, Paolo Hi Shahar, this is very interesting (as is the whole blog and your company!) - I have added your feed to my reader, so count on a new reader. As for engagement, I agree with you on its relevance; and that it is going to grow, too.
Regards, Paolo

]]> By: Kamil Przeorski http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-533 Kamil Przeorski Thu, 03 Apr 2008 11:35:07 +0000 http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-533 Interesting! But how hard is to measure engagment? Isn't this the same as attention? Isn't engagment a time spent on the site, overall interaction like coping, scroling down in one unviersal indicator? Why nuconomy go to take that all (crucial engagment) in that complicated (customized) way to measure it?? Why not to keep it stupid simple? Interesting! But how hard is to measure engagment?

Isn’t this the same as attention? Isn’t engagment a time spent on the site, overall interaction like coping, scroling down in one unviersal indicator?

Why nuconomy go to take that all (crucial engagment) in that complicated (customized) way to measure it??

Why not to keep it stupid simple?

]]> By: Arnon http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-480 Arnon Tue, 25 Mar 2008 18:02:00 +0000 http://blog.nuconomy.com/2008/03/23/why-engagement-is-crucial-for-the-future-of-the-web/#comment-480 Fascinating! From my point of view, the problematic of measuring "engagement" starts much earlier since it's hard to define what "engagement" is. This term appears in other fields as well, and I can only suggest my own fied of expertise, which is online learnin. Engagement in learning is said to be very important, but an implicit/measurable definition of it was yet not suggested... Since I'm working on related issues right now - I'll be able to report on them only in a while. Fascinating! From my point of view, the problematic of measuring “engagement” starts much earlier since it’s hard to define what “engagement” is.

This term appears in other fields as well, and I can only suggest my own fied of expertise, which is online learnin. Engagement in learning is said to be very important, but an implicit/measurable definition of it was yet not suggested… Since I’m working on related issues right now - I’ll be able to report on them only in a while.

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