Yahoo Opens Up It’s Search Engine

Well… not exactly, but they do going to launch a new development platform that allows web sites to enhance the search results.

For example, a video site will be able to enhance the results linking to its sites by adding a preview thumbnail of the video. LinkedIn could use this to display the photo or short summery of the person in the search results.

The big hope here for Yahoo is to give web sites an incentives to send users to the Yahoo Search experience instead to Google.

I think this is a great idea from Yahoo that can give them attention and an edge in the search market.
But if they really want to be innovative and take Google down, they need to find a way to let developers to actually enhance their search algorithms.
In theory an open source search engine could enjoy the minds of thousands of developers around the world.
The big problem of course is how to deal with spammers and SEO experts if you open up your algorithm to the public.

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