nuconomy blog

We just announced that our A round with the WPP group. WPP is one of the two largest advertising groups in the world. All of us at NuConomy are happy to welcome our new partner.

A lot of people asked me in the last day why WPP and I thought I will share some our thoughts behind the deal.
At the DLD conference last month Mr Burda said that we are all work in the economy of attention. We really believe in that. Advertisers are constantly fighting on the attention of the consumers. Publishers are fighting on bringing users to their web site instead of their competitors.
In this economy the power the winners will be the organizations that will not just have the most accurate information about their users but the ones that will know how to translate this information into better user experience in the most efficient way.
This is our vision in NuConomy and we were happy to see that WPP shares our vision.
Like oil was the fuel behind the factories, web analytics is the fuel that powers this digital economy.
We just started to scratch the surface of the potential of using insights from web analytics to create new experiences. Web advertising still a long way to go to. We expect to see a lot of innovation in both those places and NuConomy will take a major role there.
We know that the combination of our platform with the offerings of many of WPP companies, will give customers a much more full and innovative solution.

If you have any questions I invite you to contact me here at the comments or directly at shahar at nuconomy dot com.